To Sell It, You Have To Name It & Do It Right!

How to write an awesome Title/Name for your product & make that first impression!

It’s a big world out there – the #online one and making your product stand out in that market takes some skills for sure. You are an amazing artist and you have created this beautiful piece of art which you want to put for sale but the next challenge remains how to do it!

Name of the product is for sure the next ice breaker after the product’s picture. Since you are dealing in a virtual world with no touch and feel, it’s only the picture of the product and its description which can help you

Here is a little help to start with writing an impressive name for your piece of art:

1. Be generic

The name of your product should give a full outline of what is it. Use common words which you think people will use to search for a product like yours.

For example – If your product is a Tanjore Painting of Krishna, you can go with something like “Krishna Original Tanjore Painting”

It’s easy to understand and search.

2. Be innovative

For a lot of art-buyers it’s not just the art itself but the overall presentation of the product that matters. You should use the USP (the distinctive feature) of your product to highlight it in your product name. For example – If your product is a Tanjore Painting of Krishna playing a flute, you can go with something like “Melodious Krishna Original Tanjore Painting”

3. Add credibility

The name of the art is sometimes the only thing an art-buyer will look at before making his decision to bring your art home. Adding credibility such as “Original Painting” will make your statement stronger and will make your buyer believe you a little more. However you should not go overboard and add such prefixes only if they stand true. You can also add the item’s brand name, artist, or designer’s name.

4. Be Grammar Conscious

You don’t want to ruin your precious first impression by doing some grammatical errors. Don’t include words like “wow” or “look.”, buyers can lose their trust in your product thinking it’s something very generic. Use correct spellings and use of punctuation marks or all caps is not advisable.

5. Keep it short and simple

We like it short and we like it simple. Enough said. Don’t go beyond four or five words. To tell the entire story, use the Art Description space. Keeping the title short and reasonable will make it easier for the buyer to search and comprehend quickly amidst all the other artworks/products out there.

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