So you have created an artwork and now want to sell it? Then you might also know how important it is to photograph your artwork in the correct manner so that it makes an impression out there in the market.
We have compiled a list of valuable tips for you to photograph your artwork better, so that it sells better.
Rules of Product Photography
1. Contrast & Clean Background – black/ white
A white background is a mandate. Majority of the products are shot against white backgrounds as this takes any distractions away, so the only thing to look at is the product! Shooting against a white background also means the product is easier to ‘cut out’ in Photoshop if needed. Try using a white sheet, or pieces of white cardboard to create a mini studio. You can also alternatively try a black background. The objective remains to draw all the attention on the artwork/product and nothing else.
2. No Shadow Rule
While photographing your artwork, you should use multiple light sources so as to avoid any kind of shadows on the artwork. Light should always be diffused so that it spreads evenly and doesn’t alter the original color of the artwork. The idea is to get the product fairly evenly lit, avoiding harsh shadows, so make sure you set up in a room with bright lights, or has bright ambient light coming through the windows. And when taking your shots use a flash as well to fill in the shadows but on-camera or direct flash should be avoided.
3. Various faces of the artwork
You should cover your artwork from multiple angles – top approach, side approach. Captures should happen from almost every possible angle because it is only this photograph through which your artwork/product is going to make an impression on its prospective buyer. Most of the websites which allow you to sell your artwork demand for at least four to five pictures of the artwork. And off course lighting needs to be adjusted with every angle that you are capturing.
4. Camera Settings
Aperture of the camera should more than f8 to ensure sharpness of the picture –The camera should ideally be placed on a tripod or any standstill ground like a table etc. to get absolute still pictures. This is important so that when your product picture is zoomed out, it doesn’t give a hazy/foggy picture.
5. Polish till the original stays intact
Post processing is a necessity; we know that- but you also need to keep the picture as realistic as possible because you don’t want the buyer to feel a drastic difference between the photograph and the original product, Beautifying is good but only till the extent that it doesn’t change the originality. So you can adjust brightness and contrast kind of basic things but not go overboard!
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