So you are an artist and you want to sell your art? Great! But you are a newbie in this field and you don’t know how to! Not So Great. We are here to help you out. Awesome!!
With our brand new e-commerce website www.artoreal.com which focusses on selling unique Art to artlovers, we have compiled a list of valuable tips for you to get useful insights about this phenomenon
1. Understand your Art
- What kind of painting it is – Nature landscape or portrait or Still life or Illustration or Sketch or Folk Art etc. have you used any specific technique or is it your own style?
- What is the medium it is in- Have you used a canvas or wood or paper
- Size – what is the size in scales of your art – is it a small A4 size or a big bulky frame?
- Price – what according would be the best price of your artwork?
2. Who are your Target Audience
After understanding your art, it’s time to understand the people you want to sell it to. Not anyone will buy anything. There are going to be specific segments of buyers who will be interested in your art. For e.g. a homemaker might be interested in a folk art or religious art for home décor, whereas a youngster might indulge in quirky pop-art poster. Understanding your Audience will also be influenced by the size of your art – a big bulky painting will attract buyers with bigger homes and deeper pockets, similarly unframed pictures can be easily picked by middle class artlovers.
3. Face value is market value – Positioning your Art
#Photograph- Stick to “Jo dikhta hai , wo bikta hai” mantra! Understand the importance of creating a positive first impression and convert it into sales. Since you are an online seller, photographing your art/product is going to be the most important aspect. It’s advisable to hire a professional product photographer to do so. If that is not possible ask a friend with a decent camera to help you with it. Focus on the lighting so that every color, every stroke of your art is clearly visible. Remember, a tacky photo will shut all the opportunities of your art getting sold.
#Price- what according would be the best price of your artwork?
#Title – what is the name you have given to your artwork? Have you titled it too randomly that your prospective buyers will not be able to find or understand it on the website? We suggest you to keep it standard- generic but attractive. This will make it easier for people looking for a specific kind of artwork. For e.g. If it’s a painting of Buddha you can use a title like “Peaceful Buddha” which is both generic and attractive.
4. Why should people buy your art
This point is going to test your writing skills just like photography section. But it is very crucial since this is the only scope of connecting with your buyers, making them understand your work so that they end up buying it! You simply need to write the story behind the Art and give the buyer more reasons to bring it home. A long essay is not required; a simple explanation in 2-3 lines about the inspiration or meaning of the art should work just fine.
5. Where can they buy it
Since you are selling your art on the website, your customers have to come to the website. Your job here is to bring them to the website where your art is. Word of mouth till date is the best way of marketing, hence spread the word in your network! Making the marketplace popular will only benefit you in the longer since the probability of getting more and more visiting buyers will increase the chances of getting your own art sold.
If these insights were helpful you can register yourself as a seller on our exclusive website for Artists to sell their Art www.artoreal.com and start your commercial artistic journey today!